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FirstLIFE's vision is "Re-Intermediating the Intermediary"
To empower the independent and tied intermediated forces to meet the challenge of the changing environment through a national network of FirstLIFE members.
Together with our member intermediaries, FirstLIFE has both the technology and the buying power to take on the challenges and offer the South African insurance customer better product, for better price, with the right advice.
Whether this is through the traditional Life Insurers' tied agency force, or through the power of the independent advisors, we believe that together we can make a difference.
We have intermediaries throughout South Africa using our system to manage their leads, and their new business flow. With the power of our "P.A.L.M.S." system we give them the capacity to work with clients from all regions of the country, without leaving their offices.
It's time for clients to get real, fully underwritten cover, so that it pays out when it really counts!